Extreme Brochures http://www.extremebrochures.co.uk Brochure Design and Printing Fri, 17 Mar 2017 16:55:27 +0000 en-US hourly 1 Why Brochures Are So Effective http://www.extremebrochures.co.uk/brochures-effective/ http://www.extremebrochures.co.uk/brochures-effective/#comments Thu, 24 Apr 2014 20:23:51 +0000 http://www.extremebrochures.co.uk/?p=913 These days a lot of what you do will be online and the design process you go through will largely involve website design and your social media campaign. Although this is important it isn’t the only thing you should be … Read more

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These days a lot of what you do will be online and the design process you go through will largely involve website design and your social media campaign. Although this is important it isn’t the only thing you should be considering! Traditional print should still be playing a massive part in your advertising, promotion and business growth plans. Within this you need to look at brochure printing because this method is still very effective.

The Effectiveness of Brochures

Within your customer and potential customer base you’ll have two types of clients. The first are those that by on whim and simply buy something as soon as they see it and they like it. Then you’ll have those that want to think about what they buy and mull things over before they make their decision. Brochures are perfect for this type of customer because they have something solid in front of them that they can read through at a time that is convenient to them. Of course having this brochure also helps to keep their purchase and your business at the front of their mind and therefore helps to generate sales.

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Brochure Printing

Whatever you are looking at for your business cost probably comes into your decision making process. One of the best things about brochure printing and design is that it is cost effective. Of course the cost will depend very much on how much you have printed and the size of your brochure but it is really easy to keep things within budget.

When you do have a brochure printed you need to make sure that you include all of your contact details. That way whoever has your brochure (people are likely to pass it on to friends and family) will be able to get in touch quickly and easily and that itself is a fantastic way of generating sales and interest.

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Things To Avoid When Designing A Brochure http://www.extremebrochures.co.uk/things-avoid-designing-brochure/ http://www.extremebrochures.co.uk/things-avoid-designing-brochure/#comments Thu, 24 Apr 2014 20:18:34 +0000 http://www.extremebrochures.co.uk/?p=908 If you are spending time, effort and money creating a brochure then it stands to reason that you are going to want everything to be as perfect as possible. Whatever type of brochure you are putting together it is a … Read more

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If you are spending time, effort and money creating a brochure then it stands to reason that you are going to want everything to be as perfect as possible. Whatever type of brochure you are putting together it is a way to showcase your company and therefore you want to make sure that it gives out the right impression. Of course the design and content of your brochure is important, but what mistakes do people often make?

Brochure designSimple Spelling and Grammar Mistakes

Part of putting the right impression out there is creating a professional impression of you and your company. This means that you should check and double check the brochure before it goes into print – you do not want any spelling or grammar mistakes to be included in your brochure. If you do have any mistakes in the printing then you can be sure that your potential customers will spot this and they might use it as a reason not to order from you.

Making Your Brochure Too Complicated

Your brochure is supposed to be just a snapshot of your business and the products/services that you offer. You need to make sure that whilst the brochure showcases the best parts of your business it isn’t too extensive and/or complicated. Most of the time people just want to flick through this in order to find what they are looking for, so you need to keep it as much to the point as possible.

Not Including All Of Your Details

The whole point of your brochure is to encourage people to buy from you. If they can’t easily find your business contact details, how to get in touch with you or how to order from you then the likelihood is that they will look elsewhere for a different company. Be sure to include all of your company contact details in the brochure in a place that can be easily found and referred back to when needed.

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The Different Types Of Brochure Available http://www.extremebrochures.co.uk/brochure-types/ http://www.extremebrochures.co.uk/brochure-types/#comments Thu, 24 Apr 2014 20:13:48 +0000 http://www.extremebrochures.co.uk/?p=902 It is all well and good knowing that your business needs a new brochure designed, but have you thought about what you want it to be like? Having a brochure printed and designed by the right company should be a … Read more

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It is all well and good knowing that your business needs a new brochure designed, but have you thought about what you want it to be like? Having a brochure printed and designed by the right company should be a simple enough process, but you still need to think about what you need from a brochure.

Size

The size of your brochure will depend on a number of factors although how much information you want to include in the print and the budget you have available for this will have a big bearing on your decision. If you sit down with a brochure printing company they can usually go through a range of options with you to make sure that you find the perfect compromise between all of this. Think about the size you want the brochure to be from a design/cosmetic point of view too!

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Folds and Pages

You should also think about how many pages you want your brochure to be, although this again will depend on how much information you have and want to include in the print. You can go for a one page leaflet, a one page leaflet that is folded to be much smaller (usually something like an A4 or A3 size of paper will work for this) or a leaflet that is a number of pages long.

Types of brochure you should consider include – postcard size, 2 fold brochure, 3 panel brochure, flat sheet and much more.

Don’t worry if all of this sounds confusing because a brochure printing company will be used to dealing with people who need a range of solutions to suit them. Speak to the printing company about your needs and what they can offer you. That way you can be sure that whatever you are looking for there will be something to suit you, your needs and your budget.

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Has The Internet Replaced Traditional Print? http://www.extremebrochures.co.uk/internet-replaced-traditional-print/ http://www.extremebrochures.co.uk/internet-replaced-traditional-print/#comments Thu, 24 Apr 2014 20:10:29 +0000 http://www.extremebrochures.co.uk/?p=900 There can be no denying that we live in a digital world. The internet is everywhere we turn and we can access it more or less anywhere we go. Of course advertising and promotion online is pretty essential but does … Read more

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There can be no denying that we live in a digital world. The internet is everywhere we turn and we can access it more or less anywhere we go. Of course advertising and promotion online is pretty essential but does that mean it is the only method we should use? Simply put – no!

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Networking in The Real World

Although the internet is a fantastic way to communicate it doesn’t really beat real life conversations and meeting people face to face. Networking should be a massive part of your plans when it comes to business growth – after all, we all know that it’s who you know and not what you know!

If you meet someone at a business seminar, networking event or just about anywhere that someone is interested in your business it is easy enough to say ‘tweet me!’ but will they actually do it? In this scenario nothing beats being able to hand them your business card with your contact details on. The chances are they will have spoken to many people that day and they might forget you and your contact details (no offence) but with your business card tucked safely away in their wallet there really are no excuses!

Not Everyone is Online

Of course you also have the fact that not everyone has regular internet access. It is easy to assume that we all have smart phones and constant broadband access at home but that is not the case at all. By flyering your local area, having leaflets printed or even posters put up you are reaching everyone – even those you would usually miss by just having an internet campaign!  It is the best foundation for your business to have a good blend of online and traditonal advertising.  A great example of this is the latest campaign we have put together for the Dyson Airblade range sold through Globus Homes.  They have a massive online presence and have marketed this range amazingly through social media, there own website and e-mail marketing.  They have also embraced the traditional marketing through and have seen great sales come through simple leaflet campaigns and print ads.

Of course the internet should not be overlooked either but there is nothing to suggest that traditional print is not needed or that it is going to disappear anytime soon!

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